Back...to Basics

A few months ago, inspired and enthused from reading David Meerman Scott's New Rules of Marketing & PR, I started this blog. Several posts later, blogging fell by the wayside.

The good news is that the blog's back - and will focus on a couple basics culled from my experiences:
(1) trends, mishaps and successes in public relations and marketing; and
(2) general observations about life in the Lowcountry.

So let me reintroduce myself. I'm Allison, and thanks for reading.